My introductory post which was creatively entitled Make Money,got the ball rolling here in this new blog that I’ve put together to help people to learn how to make money online using what they have in front of them and without having to spend any money on useless eBooks or products that they don’t really need.

This post will look at one of the most important factors of making money online when it comes to monetising a free blog and that’s what’s known as search engine optimization, or SEO.

SEO is just a fancy way of describing the methods used to cause your free blog to rank well in the search engine results pages, or SERPs. OK, you’ll get to learn some of the jargon and mnemonics that go with this whacky online business too as we go along! You see, its one thing putting together your very own free Blogger blog with the intention of slapping up some adsense ads and expecting to make money right off the bat, and the reality which is far more disappointing.

In fact its the reality of blogging which causes around 95% of would-be Internet marketers to fail, simply because the Internet did not meet up with their expectations.

The reality is a little harder to swallow, but a determined person can do well in this business with a combination of tenacity, persistence (ok they’re similar), patience and knowledge. Not necessarily in that order. You see once you’ve built your first blog and written a few posts on there about its main topic, you’re going to start wondering why no one is reading it. Except you, your partner and maybe your dog if you bribe him to sit still long enough.

Enter Search Engine Optimization, or SEO for short (I already did that).

By using SEO techniques, you can get your little blog to feature in Google’s index for the main search terms that people will find your blog by. The main search term is what a surfer would type into Google’s search box when looking for relevant sites. Say, for example, your blog was all about how to make money. Ok, a really bad choice of niche as its one of the most competitive, but as this is only an example and I need to use these keywords in here too, it’ll suffice!

Ok, someone looking for information on that subject would, in most cases, go to Google and type into the search box: how to make money online and see what they got. That phrase is known as a keyword phrase, or simply a keyword (even though there’s several words). What they’d get is probably in the realm of millions of competing pages. Told you it was competitive.

Your little blog wouldn’t stand a snowball’s chance in hell against so many other sites. But say your blog was more about how to make money selling junk on eBay and all your posts were reviews of certain items of junk you’d successfully sold for a good profit. Now a person searching for that kindf of thing would go to Google and type in: how to make money selling junk on eBay and he’d get far less competing sites. Ok, there is a trade off here, as there would be far fewer people keying that particular phrase into Google’s search box in the first place. But for the purposes of this example, let’s say there are 100 people a day that do that.

To attract those 100 people a day, your blog would need to be right at the top of page one for that search term, or keyword. Here’s where SEO comes into its own.

Google ranks websites and blogs according to several criteria, not least of those being a site containing original and relevant content for the keywords. Also it ranks sites according to authority. Sites with more authority are those that have acquired links from other authority websites and blogs. Those links are special kinds of links in that they are what is known as keyword anchored links. A keyword anchored link will link to your blog using your blog’s main keywords in the anchor text.

In SEO terms, the simple equation here is whichever website or blog gets the most of and the highest quality of these links, gets to the number one spot in the SERPs for their keyword.

If you want to know how to get these links, that’s a subject for a future post. See you next time…

Make Money

Welcome to Make Money.

This is where you can learn how to make money online without spending any money initially. I’ll show you how to make easy money from the Internet and it won’t cost you a dime, just some work on your behalf. Because, let’s face it you don’t get anything in this world for nothing. There is always a trade off.

Many people out there are going to try to sell you their get rich quick scheme and you’re going to be tempted because you’re new to this and the idea that you can make money really easily without doing any work is very tempting. Of course it is! That’s why there are so many hucksters out there peddling this crap! And there are thousands of hopeful newbies who will give them their hard earned cash only to find they’ve been sold a bunch of magic beans!

Well, I’m not about to do that to you.

I’m not selling anything here and I’m only giving one thing away. Knowledge.

Knowledge is power and in this game the more you know, the better chance you’ll have of achieving an independent income without too much hard work. Sure there is some work you’ll have to do, or you could go the lazy route and spend a small fortune to achieve the same end. Except there is alway the risk. The risk is that even if you spend a small fortune, there is no guarantee you’ll get a return on your investment.

Instead, by rolling up your proverbial sleeves and getting your hands dirty, your investment is some work, but the return you’ll get on that investment is solid and measurable. It is one that you will benefit from in the long term.

Get rich schemes are all scams, as the only way to get rich quick is by already being rich and investing huge amounts of money to get even richer!

If you don’t have lots of startup capital, then you are doomed from the get go if you think you can just buy this or that product, press a button and then sit back and watch the money fall from the sky! It ain’t gonna happen, believe me. The idea is simple hype that scammers all know will easily suck in plenty of newbies and make them money. That’s why there are so many of them doing it.

So don’t fall afoul of this kind of dream, because that’s all it is - a dream! The real world of Internet Marketing is a lot more complex and requires that you know an awful lot and have contacts in all the right places. Then maybe, just maybe you’ll make money online and even get rich from the Internet.

For everyone else, the road is a long hard slog, but one that does have rewards at the end of it. You can learn how to make money online and put that knowledge to work for you and you can succeed if you’re prepared to work long and hard at it.

This blog will show you how.

Make Money